Structure of Success:
Selling Through
The Lens
How strategic photography turns attention into action.
“If there’s no photo, did it even happen?”
As Sam said, for architects, designers, and business owners alike, documenting your work is essential. Final photos and videos don’t just showcase results; they attract clients, win awards, and create lasting visibility for years to come.
Why it matters
Are your photos truly selling your brand, or just filling up space?
In today’s world, images are one of the most powerful drivers of connection, credibility, and growth. The right visual makes people stop scrolling, shapes how they perceive your brand, and inspires them to take action.
In this Structures of Success session, award-winning photographer and videographer Sam Grant shared how he transforms photography into a business growth tool. From global campaigns with brands like John Deere and Jim Beam, to lifestyle, architecture, and music projects, Sam revealed the strategies behind visuals that engage, persuade, and sell.
Key Takeaways
During this session, participants learned:
Meet the speaker
Sam Grant is a Brazilian-born, LA-based photographer and videographer. With over a decade of experience spanning multiple continents, he has captured global campaigns, award-winning travel projects, and iconic moments for musicians and prominent brands. His work has been featured in Rolling Stone and across major platforms. Today, Sam partners with companies to create visuals that blend artistry with strategic impact.
